Real Estate Lead Generation for REALTORS

Buy Real Estate Leads from Realtor.com or Zillow

One of the quickest ways to get leads as an agent is to buy them directly from platforms like Realtor.com, Zillow, or Homes.com.

Pros:

• Instant access to leads actively looking for homes
• No need to build your own marketing funnel
• Can target specific ZIP codes or cities
• Great for newer agents who need quick deal flow

Cons:

• Can be expensive—especially in competitive markets
• Leads are often shared with multiple agents
• Requires fast follow-up and solid conversion skills
• You don’t own the lead—you’re renting access

If you're considering buying leads, be prepared to respond within seconds, have a CRM to manage follow-up, and be consistent over several months to see ROI.

Run Google PPC Ads

Pay-per-click (PPC) advertising on Google is one of the most effective ways to generate high-quality buyer and seller leads—if done correctly.

Using Google Ads, you can target keywords like:

• “Homes for sale in Carrollton TX”
• “Sell my house fast in Frisco”
• “Top realtor near me”

You drive traffic to your own website or landing page, where leads fill out forms to get listings, home values, or schedule consultations.

Benefits:

• High-intent leads searching in real-time
• You control the ad copy, budget, and landing page
• You own the leads
• Can scale quickly if campaigns are profitable

Challenges:

• Requires a solid understanding of ad targeting, bidding, and conversions
• Can get expensive without proper tracking or landing page optimization
• Poor website design or slow load times can kill results

At VIP Realty, we run fully managed PPC campaigns for our agents—no guesswork, no wasted ad spend. We handle everything from ad copy to conversion tracking.

SEO for Google

If you’re playing the long game, Search Engine Optimization (SEO) is one of the most valuable lead generation strategies for real estate agents.

SEO involves optimizing your website and content so it appears organically on Google for searches like:

• “Best neighborhoods in Dallas TX”
• “Buy a home in Fort Worth”
• “Real estate market trends in Plano”

Done right, SEO brings in free, high-converting leads for years to come.

Key SEO Strategies:

• Create city and neighborhood landing pages
• Write long-form blog posts answering local real estate questions
• Optimize each page for keywords, meta tags, images, and load speed
• Build backlinks and increase domain authority
• Update your Google Business Profile

Why It Works:

• SEO leads trust your brand—they found you through value, not ads
• Cost-effective over time
• Builds your authority as the local expert

SEO is part of the foundation of VIP Realty’s digital strategy. Our websites attract millions of views per year and drive consistent leads for our agents.

Social Media Marketing

Social media is more than just posting just solds and listing photos. It’s a dynamic tool for attracting leads, staying top of mind, and showcasing your brand.

The platforms that work best for agents:

• Instagram – Post client stories, reels, behind-the-scenes, and market tips
• Facebook – Run local ad campaigns, post home value offers, and engage in local groups
• LinkedIn – Ideal for professional referrals, relocation clients, and networking
• TikTok – Great for quick real estate tips, market trends, and community videos

Tips to Convert Followers to Leads:

• Use calls to action: “DM me for a free home value report”
• Promote listing landing pages or buyer guides
• Go live at open houses or community events
• Run contests or giveaways to build your email list

VIP Realty provides done-for-you social media content, video scripts, and even runs paid Facebook ads for our agents. You stay visible while we do the heavy lifting.

YouTube



YouTube is exploding for real estate lead generation—and it's one of the few platforms where your content lives forever and keeps attracting views and leads long after it’s published.

Powerful Video Topics:

• “Top 5 Neighborhoods in Carrollton, TX”
• “Pros & Cons of Living in Frisco”
• “How to Buy a Home with Zero Down in Texas”
• “Monthly Market Update – July 2025”
• Client testimonial walk-throughs and community tours

Why YouTube Works:

• It builds trust—viewers feel like they know you
• It ranks on both YouTube and Google search
• YouTube viewers convert at higher rates than cold leads
• It gives you a local celebrity effect over time

At VIP Realty, we help agents plan, shoot, and promote real estate videos—especially neighborhood and lifestyle content. It’s a powerful way to build authority in your market.

Target Expired Listings and FSBO

Old-school but still incredibly effective—expired listings and For Sale by Owner (FSBO) properties are homeowners who’ve shown intent to sell but need a better agent to get the job done.

How to Work Expireds:

• Get daily expired list from your MLS
• Use scripts and email/text follow-up
• Offer a better marketing plan and fresh strategy
• Be ready for objections and quick presentations



How to Work FSBOs:

• Call or visit with value-first offers (free home evaluation, marketing tips, etc.)
• Offer limited service packages or flat fee listings to get a foot in the door
• Follow up consistently—most FSBOs fail and eventually list

We train our agents on how to automate outreach to expireds and FSBOs, build rapport, and convert them into full-service listings.

Or Let VIP Realty Do It All for You

While all of the strategies above work, the truth is—most agents don’t have the time, tools, or training to execute them all consistently. That’s where we come in.

At VIP Realty, we’ve built a turnkey digital marketing machine that generates thousands of buyer and seller leads every year for our agents.

Here’s what we do for you:

✅ Build SEO-optimized pages on our high-traffic website for your market
✅ Launch PPC campaigns in your city with Google Ads and social media
✅ Generate cash buyer and seller leads with custom funnels
✅ Promote you on YouTube, Instagram, Facebook, and Google
✅ Design social content, video scripts, and listing campaigns
✅ Deliver leads to your inbox and CRM—ready to close
✅ Offer training on how to convert and scale your business

We don’t just give you tools—we generate the actual leads and help you convert them.

Let’s Grow Your Business – Starting Today

If you're tired of wasting time and money on guesswork and want to focus on what you do best—closing deals and helping clients—partner with VIP Realty. Whether you're a solo agent, team leader, or broker looking to scale, we have the systems, support, and digital firepower to help you dominate your market.