Facebook

Ads  for Realtors

If you’re a real estate agent trying to generate more leads, chances are you’ve heard how powerful Facebook ads can be. But many agents waste money boosting random posts or running ads that never convert into actual clients.


In this guide, we’ll walk you through how to properly set up Facebook ads for real estate — step by step — so you can generate consistent, high-quality leads. And if all of this feels overwhelming, we’ll show you how VIP Realty’s in-house marketing team runs done-for-you campaigns that let agents focus on closing deals instead of learning ad tech.

Why Facebook Ads Still Work for Realtors

Even with all the changes to Meta’s advertising platform, Facebook remains one of the most effective and affordable lead-generation tools for real estate. Here’s why:

Massive Reach 

Over 2.9 billion users, with detailed audience targeting options.

Hyper-Local Targeting

You can reach people in specific cities, neighborhoods, or even a one-mile radius around a listing.

Visual Impact 

Homes are visual products, and Facebook’s photo/video format is perfect for showing off listings.

Lead Forms Built-In

 You can collect contact info directly on Facebook without sending users to another website.

Create Your Meta Business Account

Before you start running ads, set up a Meta Business Manager account.

Go to: business.facebook.com

From there:

  1. Click “Create Account”
  2. Enter your business name, email, and page information
  3. Add your Ad Account and Facebook Page
  4. Install your Meta Pixel on your website to track visitors and conversions

Pro Tip: If you’re a VIP Realty agent, you don’t need to worry about this. Our marketing team already manages verified ad accounts and pixels — your campaigns are ready to go from day one.

Define Your Target Audience

One of the biggest mistakes agents make is running ads that are too broad. The key is to narrow down who you want to reach.

When setting up your audience:



  • Location: Target your main city or ZIP codes where you’re licensed.
  • Age Range: Typically 25–65+ depending on buyer demographics.
  • Detailed Targeting: Use interests like Zillow, Realtor.com, House Hunting, First-Time Buyer Grant, Luxury Real Estate.
  • Custom Audiences: Upload your past leads or client email list to retarget them.

Pro Tip: Agents at VIP Realty get access to pre-built targeting templates created by our ad specialists — saving you from weeks of trial and error.

Choose the Right Campaign Objective

Facebook will ask what your campaign goal is. For real estate, choose Lead Generation or Traffic.

  • Lead Generation: Creates instant forms inside Facebook — easy for users, great for you.
  • Traffic: Sends people to your landing page or IDX site (works best if you have strong SEO or retargeting in place).

Avoid “Boost Post” — it’s not optimized for real estate leads.

Pro Tip: We run A/B tested lead campaigns optimized for conversions. VIP Realty agents see lower cost-per-lead and higher response rates because our ads are tuned to Facebook’s latest algorithm updates.

Create Your Ad Creative

This is where you design your actual ad — the images, videos, and copy.

Image or Video

  • Use high-quality listing photos or short 10–15 second home highlight videos.
  • Avoid overly text-heavy graphics.

Copy Example

  • Thinking About Buying a Home in Dallas? 
  • Get a List of Homes With Price Reductions + Builder Incentives. 
  • Tap “Learn More” and We’ll Send It Right to You.

Call to Action

Use Learn More, Get Quote, or Sign Up depending on your ad goal.

Pro Tip:  VIP Realty provides pre-made ad templates, headlines, and videos that our agents can plug into campaigns instantly — no design skills required.

Set Your Budget and Schedule

Start small and scale as you see results.

  • Budget: $10–$20/day per campaign is a good starting point.
  • Schedule: Run continuously, but review results every 7 days.
  • Optimization: Let Facebook’s algorithm stabilize for a few days before making changes.

Pro Tip:  We manage ad budgets for our agents and ensure every dollar is tracked for ROI — so you don’t overspend chasing bad leads.

Follow Up Fast (The Secret to Converting Leads)

Facebook leads go cold fast — often within hours.

To convert more leads:

  • Call or text within 5 minutes.
  • Have automated follow-up emails ready.
  • Add new leads to your CRM immediately.

Pro Tip:  VIP Realty integrates each agent’s leads directly into our CRM and automated text/email follow-up system — so you’re the first to respond every time.

Example of a Winning Ad Funnel

Agents often see 2–10 qualified leads per week using this structure — with consistent follow-up and nurturing.

Here’s a simple but effective funnel we use internally:

Ad Headline

“Get a List of New Construction Homes With Price Reductions in Frisco”

Visual

Photo of a beautiful modern kitchen or new build exterior

Lead Form Question

“What price range are you searching in?”

Follow-Up

Auto-text with your contact info and a link to matching listings

Common Mistakes Realtors

Make With Facebook Ads

Using “Boost Post” instead of real ad campaigns

Targeting too broad an audience

Not following up within minutes

 Ignoring the ad’s analytics and metrics

Not connecting the ads to a CRM

Common Mistakes

Realtors Make With Facebook Ads

Using “Boost Post” instead of real ad campaigns

Targeting too broad an audience

Not following up within minutes

 Ignoring the ad’s analytics and metrics

Not connecting the ads to a CRM

Want Facebook Ads

That Actually Work? We’ll Handle It for You.

Running Facebook ads that consistently generate leads requires constant testing, optimization, and technical know-how. That’s why at VIP Realty, we’ve built a complete done-for-you lead generation system for our agents. Here’s what we include:

Facebook, Instagram, Google, and YouTube Ads – Managed by our in-house experts

Targeted campaigns by city, price range, and buyer intent

Custom landing pages for every agent

Integrated CRM & automated text/email follow-up

Weekly optimization and reporting

Our agents get the results of professional digital marketers — without paying thousands per month to agencies or wasting time learning ad platforms.

Ready to Take the Next Step?

If you’re serious about growing your business, you don’t need to do it alone. At VIP Realty, we help our agents dominate online marketing — from SEO and PPC to Facebook ads and video content — all included when you join.

Join VIP Realty and Focus on Closing Deals — We’ll Handle the Leads.

Join VIP Realty

Facebook Ad Ideas Realtors Can Use Today

If you want to start small, try one of these proven campaign ideas:

  1. “Get a List of Homes Under $400k in [City]”
  2. “New Construction Homes With Price Reductions”
  3. “Instant Home Valuation — See What Your Home Is Worth Today”
  4. “Luxury Homes for Sale in [City’s Best Neighborhood]”
  5. “Thinking About Selling? See How Much Your Neighbors’ Homes Sold For”


All these campaigns build curiosity, generate real buyer/seller interest, and give you opportunities to follow up.

Final Takeaway

Creating and managing Facebook ads isn’t rocket science — but it does take time, experience, and constant testing.
Most agents don’t have that kind of time — which is why VIP Realty’s done-for-you marketing system is the smarter move.


You focus on clients.
We’ll handle the ads, the tech, and the leads.