Real Estate Agent Websites

The Contenders



1️⃣ Real Estate Webmasters (REW)

Founded: 2004
  Headquarters: Nanaimo, BC, Canada

Overview:
Real Estate Webmasters builds premium, high-performance real estate websites with advanced SEO capabilities, lead capture, and an integrated CRM. They serve many of the top brokerages and agents in North America.

Key Strength: Industry-leading customization and SEO performance.

2️⃣ Sierra Interactive

Founded: 2007
  Headquarters: Louisville, KY

Overview:
Sierra Interactive offers template-based websites with built-in IDX search, CRM, and lead management tools. They are known for robust functionality at a more mid-market price point.

Key Strength: Strong balance of features at a reasonable price.

3️⃣ Real Geeks

Founded: 2007
  Headquarters: Dallas, TX

Overview:
Real Geeks provides affordable, user-friendly websites with IDX, CRM, and basic lead management. Popular with solo agents and small teams looking for simplicity.

Key Strength: Low entry cost and ease of use.

Design & Customization

Real Estate Webmasters (REW)

✅ Custom designs — no two REW sites look alike
✅ Fully tailored to your brand
✅ Pixel-perfect designs for luxury markets
✅ Mobile-first & lightning-fast

VIP Realty perspective:
For a high-end, polished brand, REW is unmatched. Your site looks like a bespoke digital experience — not another cookie-cutter template.

Sierra Interactive

✅ Modern templates
✅ Some ability to customize via styles and layouts
✅ Responsive design

Limitations: Customization is limited compared to REW — your site will still look somewhat similar to other Sierra users.

Real Geeks

✅ Basic template options
✅ Limited customization
✅ Good mobile usability

Limitations: Sites tend to look “template-y” and lack polish — not ideal for branding a brokerage aiming to stand out.

SEO Capabilities

Real Estate Webmasters (REW)

✅ Best-in-class SEO architecture
✅ Full control of page structure, meta, URL hierarchy
✅ Extremely fast page speeds (Google Core Web Vitals compliant)
✅ Proven ability to rank in competitive markets

VIP Realty perspective:
We have tested REW vs other platforms — and REW dominates in organic SEO. Their technical SEO is second to none.

Sierra Interactive

✅ Solid SEO foundation
✅ Reasonable site speeds
✅ Basic control of meta, titles, and content

Limitations: URL structure and customization are more limited vs REW.

Real Geeks

✅ Basic SEO features
✅ Slower site speeds out of the box
✅ Limited control over URL structure
✅ Tends to rank behind REW/Sierra in competitive markets

CRM & Lead Management

Real Estate Webmasters (REW)

✅ Powerful integrated CRM
✅ Advanced lead routing
✅ Automation workflows
✅ Lead scoring
✅ Text, email, and action plans built in
✅ Great for large teams and brokerages

Sierra Interactive

✅ Very solid CRM
✅ Automation and drip campaigns
✅ Lead routing
✅ Text messaging built in

VIP Realty note: Sierra has one of the best CRMs outside of REW — great for teams.

Real Geeks

✅ Basic CRM
✅ Manual follow-up process
✅ Some drip email capability
✅ Minimal automation

Limitations: Fine for solo agents, but struggles to scale for teams or brokerages.

Pricing & Value

Real Estate Webmasters (REW)

💲 Premium pricing
💲 Initial setup typically $10,000 - $25,000+
💲 Monthly fees vary — generally $500-$2,000+ depending on services

VIP Realty perspective:
You’re paying for a premium platform — but the ROI in lead quality, SEO, and brand reputation is worth it.

Sierra Interactive

💲 Moderate pricing
💲 Setup $500 - $1,000
💲 Monthly $300 - $600 typical

Excellent value for teams looking for a robust system without the REW price tag.

Real Geeks

💲 Affordable
💲 Setup $250 - $500
💲 Monthly $299 standard

Good for new agents or small budgets — but limited growth potential.

Support & Community

Real Estate Webmasters (REW)

✅ Dedicated account managers
✅ Enterprise-level support
✅ Custom development available
✅ Active community of top agents & brokers

Sierra Interactive

✅ Good support
✅ Growing community of mid-level teams
✅ Some responsiveness limitations reported at times

Real Geeks

✅ Basic support
✅ Smaller community
✅ More self-service

Why VIP Realty Chooses Real Estate Webmasters (REW)

At VIP Realty, we have tested virtually every major platform. We’ve used Sierra, Real Geeks, Boomtown, and others.

Our conclusion: REW offers the best long-term ROI for serious brokerages looking to dominate their markets.

Here’s why:

✅ SEO performance is unmatched — we consistently outrank competitors using REW
✅ Custom branding — we can project a true luxury, premium image
✅ Scalability — REW easily supports our growing team of 150+ agents
✅ Speed — Core Web Vitals scores are excellent, helping Google rankings
✅ Control — we can fine-tune every aspect of our site
✅ Lead quality — REW sites generate higher-converting leads vs other platforms

In other words — REW helps us build a brand, not just a lead funnel.

Final Thoughts: Choosing the Right Platform

👉 If you’re a solo agent on a budget, Real Geeks is a simple place to start.
👉 If you’re a growing team, Sierra Interactive offers strong value and a great CRM.
👉 If you’re a brokerage or top team focused on brand, SEO, and dominating your market — Real Estate Webmasters is the clear winner.

At VIP Realty, we believe in playing to win — and REW gives us the competitive edge we need in today’s digital-first world.

If you’d like to learn more about how we leverage REW to drive thousands of leads and build an elite brand, contact our team today.

Interested in joining a brokerage that gives agents access to the best tools in the business?

👉 Reach out to VIP Realty to explore our agent recruiting opportunities and how our digital marketing powerhouse can help you grow.